GfK EmerPrensa
GfK Roper Reports
Global Pulse March 17 2009 - Recessionary Marketing - Ordinarily, those who veer off the beaten path are viewed as eccentric or worse. Nowadays, however, the well-trodden path is heading downhill and it's advisable to seek an alternative route in the consumer marketplace. Read more
Global Pulse Feb. 25 2009 - BRICKS as Bullwarks - It's hard to know where to turn for goods news in this economic climate. One possible glimmer is in the BRIC markets. Although Brazil, Russia, India and China are hardly immune from the global downturn, they remain viable markets for businesses that understand their consumers aspirational values and attitudes. Read more
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